In today’s data-driven world, the organisations are always in pursuit of some efficient way of handling the data. A recently booming solution is Data as a Service, or DaaS. In this blog post, we are going to discuss why DaaS has been the go-to solution for modern data management and what benefits it holds for the businesses.

What is DaaS?

Data as a Service refers to the cloud-based models providing access, integration, processing, and analytics to organizations. DaaS is the new game-changing approach for handling data that’s being adopted by many organizations to make their business decisions based on facts from different sources of data.

Like all “as a service” models, DaaS presents an answer to the mountain of data created every day by organizations. It makes possible the easy sharing of that critical information within the organization, which facilitates informed data-driven decision-making. DaaS is an effective solution that business teams and departments use to make their processes more efficient.

Sample Use Case: SmartIndia

Let’s take the example of a hypothetical online retail company called SmartIndia selling a wide variety of items. As SmartIndia becomes larger, it generates masses of data from various streams, including:

• Customer purchases
• Website analytics
• Social media interactivity
• Inventory management

As SmartIndia grows and expands, it becomes too complex to handle variety of data. A few of the problems with which they might face are highlighted as below:

1. Data Storage: Data is stored on separate platforms, making it really hard to get an idea of what is happening inside the operations.

2. High Costs: The in-house data management system is highly expensive because a lot of money is required to invest in hardware and IT personnel.

3. Scalability Issues: The existing system cannot manage the increasing data volume due to business growth.

4. No Real-Time Insights: The current system does not give real-time insights of data, which creates a problem for decision-making.

How DaaS Changes SmartIndia

To address this, DaaS becomes the only way to achieve this in SmartIndia. Here’s how it helps in reshaping data management:

1. Access from One Single Place

All data by SmartIndia are located at the cloud through DaaS, giving an access point to centralize it. It then means all teams from marketing to sales can all access it and be on the same page no more in order to bring collaboration without breaking the silos.

2. Analytics in Real Time

DaaS can provide real-time analytics for SmartIndia in order to measure customer behavior almost in the moment. Like if any product is popular on the social media networks, then this marketing team quickly check for sales data if the quantity of that item is already sold out; then change the campaign of the advertisement.

3. Scalability

As SmartIndia expands, so does the amount of data. DaaS is scalable easily; in case they introduce a new product line that produces more data, they can rapidly increase their DaaS resources without having to invest in new hardware. This gives them the assurance of having all the data capabilities they require at any time.

4. Cost-Effectiveness

DaaS does not waste much money on expensive servers and extensive IT teams to be maintained. Instead, they spend the money that SmartIndia uses on pay-as-you-go DaaS services to avoid upfront costs. That is where they have better control over the resources; thus, their focus on growth and not on the infrastructure, which is relatively impressive.

5. Improved Security

Since data security is crucial to any business, with the help of a reliable DaaS provider, SmartIndia can benefit from the safest method of security such as encryption and backup at set intervals, meaning all data is safe and compliant.

Conclusion

Data as a Service is much more than a buzzword and it is here to stay. Judging from its market size now-it is already big-and only projected to continue to expand, organizations should see DaaS as an opportunity that has the potential to fundamentally change how they utilize data in their business. This is a huge benefit and impact of DaaS toward making a decision, as well as a general business performance, and therefore should not be overlooked.