How proud we are to be a contributor to building this exceptional D2C online brand: Bummer.in
When Sulay Lavsi first visited our office in early 2021 with a close friend’s reference, Bummer was still a nascent stage brand not known to many! With small numbers, but big dreams and commitment to scale. Innerwear industry, dominated by age-old brand was about to see a twist. Focused on quality, comfort and design – he had all that large youth of India needed for re-defining their inner style.
With limited funds at hand, we didn’t want to rely only on paid acquisitions. We quickly crafted a strategy to own organic rankings, small bits at a time. The market was dominated by large brands like Jockey and market-places like Myntra, Amazon, etc.
We focused our efforts on low volume but specific long-tail keywords, the ones that had high relevance but probably not worthy to catch attention of big players. “Matching Undies”, “Glow in The Dark Undies”, “Couple Underwear Pairs” were some of the gaps and we quickly owned that space.
Fast forward to Late 2021, Sulay got featured in SharkTank Season 1 – winning some capital, controversy and much needed brand visibility. Sales started growing rapidly. While team bummer was focused on managing the sudden growth, we were getting ready for a challenging time.
We had worked with brands before who got featured in SharkTank both in India and the US. Sustaining that almost momentary surge wasn’t going to be easy. With great PR by our side, we shifted gears to own keywords that could bring large amount of traffic. Fast forward to another 2 years, we stand at:
